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See the data, be the data

Data visualisation in the market research context needs to do three things:1. Convey information in a quick, easily understandable and memorable way. 2. Engage with the audience – get them thinking about what the information might mean, how they...

Catalogue: Congress 2013: Think Big
Author: Deb Sleep
June 15, 2013
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Citation

Sleep, D. (2013a, June 15). See the data, be the data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/see-the-data-be-the-data